The Advertising Treaty

From ad‑blocking war to premium revenue — anonymous, verified attributes that fund the open web without surveillance.

💭 The Billion-User Paradox

What if the billion people who use ad blockers are actually the most valuable audience in the world? They're self-selecting for privacy-consciousness, tech-savviness, and likely higher income. There's gotta be a way to get them to engage without being creepy about it.

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912M
ad‑blocking users
$54B
lost publisher revenue
$60 vs $2–$5
LinkedIn CPM gap

Sources: see Ad Tech Partners.

From War to Peace

Users voluntarily verify valuable attributes (privately). Publishers receive trusted audiences without cookies. Advertisers buy verifiable, premium reach. Everyone wins.

Consent‑first: no tracking, no IDs — just user‑approved, signed attributes.
Cookieless by design: higher trust, lower fraud, better UX.
Pilot‑ready: 2,500 users · 45 days · clear lift metrics.

✈️ The Billion-User Paradox

We can bring a verified private jet owner to your site. Are you going to hit them with a paywall? How much revenue did you just lose? Publishers treat Mark Cuban the same as a bot because they can't tell the difference.

Stop losing VIPs Share this reality

Users

Opt‑in and share one or two verified attributes (kept anonymous). Get premium access or value exchange. No tracking. Revocable anytime.

Publishers

Receive consented, signed audience signals (cookieless). Sell premium inventory against them. Keep user privacy intact.

Advertisers

Buy verifiable audience segments (not probabilistic guesses). Pay for performance and proof, not surveillance.

Join the Founding Signatories

Get early pilot access and results. No spam, ever.

By submitting, you agree to be contacted about pilots and research updates.

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