Turn ad‑blocked visitors into premium inventory with
consented, verified attributes—not cookies.
🤔 The LinkedIn Gap
You know how LinkedIn gets $60 CPMs because they can prove someone's
actually a 'Senior Software Engineer'? The same person is worth $3 on
most other websites. What if we could bring that verification
everywhere else?
LinkedIn‑level value ($60 vs $2–$5 CPM gap) on your
own properties.
Cookieless
No cross‑site IDs or fingerprinting. Signed, per‑session signals
only.
Proof‑First
Run a 45‑day pilot with a single high‑intent
audience and publish the lift.
💰 The Zero-Revenue Reality
There are over 1 billion ad blocker users worldwide who generate
next-to-zero revenue for publishers. But what if they could become the
highest-converting audience ever? Just... differently.
Cue transforms users who currently generate $0 revenue (because they
block all ads) into premium, verified professional audiences. Instead
of blocking content, users can unlock paywalls and access premium
content by sharing verified professional attributes like "Senior
Software Engineer" or "Marketing VP."
LinkedIn generates $60 CPMs for verified professionals, while most
publishers get $2-5 CPMs for the same users. Cue brings
LinkedIn-quality targeting to your site by enabling users to verify
their professional credentials directly with you.
Minimal. Publishers add a simple JavaScript event listener to their
site—similar to installing Google Analytics. When a verified user
visits, the system recognizes their credentials and can unlock premium
content or serve targeted offers.
This creates a new user acquisition channel rather than cannibalizing
subscriptions. Users who were previously blocked from accessing your
content can now engage with it, potentially converting to full
subscribers after experiencing your premium content.
Users self-declare and verify their professional attributes through
platforms like LinkedIn. Unlike probabilistic targeting that's often
70% inaccurate, Cue's data comes directly from users who have verified
their credentials—making it impossible to fake.
Users have complete control over what they share and when. All data
sharing is opt-in only, and users remain anonymous to publishers. We
only pass verified professional attributes, never personal identifiers
or browsing history.
Publishers targeting professional audiences (business news, tech
content, industry publications) see the strongest performance since
Cue specializes in verified workplace credentials. However, any
publisher seeking higher-quality, engaged audiences can benefit.
🤝 The Partnership Flip
Everyone's trying to defeat ad blockers, but what if we partnered with
them instead? What if ad blocking platforms became premium audience
platforms rather than just blockers?
