The Advertising Treaty logo

Verification is how publishers
earn premium CPMs again.

Cue is a software-only trust layer that lets websites, FAST channels, and CTV platforms sell verified audiences
without identity, tracking, or PII.

Request a Pilot Watch: Why Verification Beats Inference

Permission-based • Zero-knowledge verified • Publisher-first • No PII in motion

THE PROBLEM

💭 Inferred audiences are killing CPMs.

Across the open web, FAST, and CTV, most audiences are inferred—not proven. Brands don’t know who they’re reaching, publishers can’t prove value, and CPMs collapse as a result. Inference creates waste, fraud, and mistrust—especially where identity signals are weakest.

THE SOLUTION

✈️ Cue replaces inference with verification.

Cue verifies audience attributes with explicit permission. Using zero-knowledge proofs, Cue can prove an attribute is true—without revealing who the person is or moving raw data.
No IDs. / No tracking. / No PII in motion.

How it Works:

✓
Permission: Viewers choose which attributes they are willing to prove.
✓
Verification: Cue cryptographically verifies those attributes locally using zero-knowledge proofs.
✓
Monetization: Publishers sell verified inventory at premium CPMs because buyers finally trust what they’re buying.

For Publishers:

Sell verified audiences instead of guesswork impressions—and earn premium CPMs without identity risk.

For Brands:

Buy consented, verified moments with dramatically less waste.

For Viewers:

Control what is shared, when, and why—without surveillance.

The Advertising Treaty is the rulebook for permission-based advertising.

Cue is built on a framework that defines how consent, verification, and value-sharing work across the ecosystem. The Advertising Treaty replaces surveillance with permission—and inference with proof.

Read The Advertising Treaty →

Cue’s value-sharing operates at the platform/account level. It is not tied to viewing or clicking any individual ad impression and supports policy-compliant configurations for existing ad stacks.

Q&A:

Is Cue an ad blocker? No. Cue increases the value of advertising by verifying audiences.

Do you track users? No. Cue never moves raw data or identity.

Is this hardware? No. Cue is software-only.

Who is this for? Websites, FAST channels, and CTV platforms.

Does this replace ad servers? No. Cue is a verification layer that works alongside existing stacks.

How do we start? Request a Pilot.

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